Search engine optimization (SEO) is a key element of the digital marketing mix. It enables your website to be more useful to potential customers, and thereby be discovered by search engines such as Google, Bing, and others.  If you’re looking to outsource search engine optimization right now, you’re probably wondering whether you should choose a local or an international SEO agency. Let’s explore why the latter is better for the post-pandemic world.

A social media audit is an underestimated yet powerful practice that allows you to align with the business objectives and craft an effective marketing strategy. It's important to know that it’s more than just a review of your social media efforts. The audit is a way to make sure that your marketing efforts match your business goals and that your team is equipped to produce great results for your brand.

The social media audit will provide you with insights into how well your marketing team is performing, what needs to be changed, and what your priorities should be going forward.

If you’re looking to grow your business, ads are by far one of the strongest instruments in the marketing mix. That’s why today we’re focusing on whether and how to use LinkedIn and Google Ads effectively.

Both of them offer opportunities for great results. So, how do you choose what is really worth your time? Based on our years of experience, we’ve put together everything you need to know to make an informed decision for your next ad campaign.

When the pandemic hit, many people told me a marketing agency from Bulgaria will never make it, but here we still are. We made no genius moves, we had no incredible bouts of luck and no outside investment. 

It’s no wonder Lean advertising has become a popular approach. By increasing the speed at which you test, learn, and implement learnings, this approach empowers you to do more with your ad budgets, quickly jump on opportunities, and feel more confident doing it.

Let’s break down what Lean advertising is, what it looks like in practice, and how you can unlock its full potential.

An Agile content calendar allows businesses and marketers to move quickly, produce meaningful content, and respond to the dynamic digital scene while being strategic and serving business needs.

Discover how you can produce highly relevant content for your audience by keeping your content calendar Agile.

Low costs, scalability, and ample available data all make email marketing exceptionally appealing to companies utilizing a digital marketing strategy.

However, bad email marketing can harm your relationships with your customers and even get you put on a spam list if you aren’t careful.

The best way to avoid these problems is using Agile data-driven email marketing. Below, we break down all the steps and processes you need to do just that.

There’s no denying that the typical business owner today is quite spoiled for choice when it comes to marketing. You’ve got the entire world of traditional marketing like TV and print ads alongside the ever-expanding realm of digital marketing.

But all of this means that choosing where to invest limited resources has only gotten more difficult. In particular, many business owners wonder whether and how to use content marketing and email marketing effectively.

it turns out that viewing it as content marketing vs email marketing might not be the best approach.

Agile marketing is a smart, flexible, and innovative approach that is transforming marketing processes of all kinds in organizations large and small. This method of process management has proven especially beneficial to social media marketers, who have much to gain from being adaptive, reacting at a fast pace, and responding to change, instead of being overwhelmed by it.

At the core of Kanban lies the ability to visualize work, facilitate a clear process for maximizing productivity, and an undying strive to improve continuously. The primary tool for achieving all of this is a visualization tool called a Kanban board. Continue reading to get acquainted with Kanban marketing, learn how it boosts the performance of agencies and in-house teams, and see how to build and make the most of a marketing Kanban board.