LinkedIn vs Google Ads: Choosing Where to Start

If you’re looking to grow your business, ads are by far one of the strongest instruments in the marketing mix. That’s why today we’re focusing on whether and how to use LinkedIn and Google Ads effectively.

Both of them offer opportunities for great results. So, how do you choose what is really worth your time? Based on our years of experience, we’ve put together everything you need to know to make an informed decision for your next ad campaign.

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Everything You Need to Know About Lean Advertising

It’s no wonder Lean advertising has become a popular approach. By increasing the speed at which you test, learn, and implement learnings, this approach empowers you to do more with your ad budgets, quickly jump on opportunities, and feel more confident doing it.

Let’s break down what Lean advertising is, what it looks like in practice, and how you can unlock its full potential.

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How to Keep Your Content Calendar Agile

An Agile content calendar allows businesses and marketers to move quickly, produce meaningful content, and respond to the dynamic digital scene while being strategic and serving business needs.

Discover how you can produce highly relevant content for your audience by keeping your content calendar Agile.

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How to Harness the Power of Agile Data-Driven Email Marketing

Low costs, scalability, and ample available data all make email marketing exceptionally appealing to companies utilizing a digital marketing strategy.

However, bad email marketing can harm your relationships with your customers and even get you put on a spam list if you aren’t careful.

The best way to avoid these problems is using Agile data-driven email marketing. Below, we break down all the steps and processes you need to do just that.

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What You Need to Know About Content vs Email Marketing

There’s no denying that the typical business owner today is quite spoiled for choice when it comes to marketing. You’ve got the entire world of traditional marketing like TV and print ads alongside the ever-expanding realm of digital marketing.

But all of this means that choosing where to invest limited resources has only gotten more difficult. In particular, many business owners wonder whether and how to use content marketing and email marketing effectively.

it turns out that viewing it as content marketing vs email marketing might not be the best approach.

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Agile Social Media Marketing

Agile marketing is a smart, flexible, and innovative approach that is transforming marketing processes of all kinds in organizations large and small. This method of process management has proven especially beneficial to social media marketers, who have much to gain from being adaptive, reacting at a fast pace, and responding to change, instead of being overwhelmed by it.

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Introduction to Kanban for Marketing

At the core of Kanban lies the ability to visualize work, facilitate a clear process for maximizing productivity, and an undying strive to improve continuously. The primary tool for achieving all of this is a visualization tool called a Kanban board. Continue reading to get acquainted with Kanban marketing, learn how it boosts the performance of agencies and in-house teams, and see how to build and make the most of a marketing Kanban board.

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Why Agile Marketing Agencies Are a Better Hire for Your Business in 2022

From quality to cost, often it’s hard to determine what you’re really going to get from an agency. Too often, external agency marketing can feel like just going through the motions instead of dynamically experimenting to figure out what’s going to achieve your goals.

That’s where Agile marketing agencies come in. 

Agile marketing is ideal for the kind of dynamic, remote, client value-centric work that businesses today need.

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23 Tools Non-Technical Agile Teams Can Use

Agile may have gotten its start in software engineering, but it’s long since moved into non-technical areas like marketing, finance, and really any kind of project-based work. That means it’s now easier than ever for a non-technical team to unlock the power of Agile working.

Still, doing that requires the right tools. We’ve compiled a list of 23 tools to get you started or supercharge your Agile work.

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